DIAGLA Gym template

Ironwood Gym Member Loop

How a gym turns trial visits into members who show up, reach their goals and bring friends.

See every view.

The same business as a Flywheel, Layers, a Pipeline, an Org chart, a Journey and a Timeline.

The member loop.

  • 1. Book a trial. A guided first class with a coach.
  • 2. Set goals. A coach talks goals and builds a plan.
  • 3. Show up to class. Members train in coached classes.
  • 4. Track progress. Lifts, times and check-ins are logged.
  • 5. Celebrate wins. Milestones are shared with the community.
  • 6. Renew and refer. Members renew and bring a friend.

The member journey.

  • Tries a class. Comes in for a guided first class.
  • Signs up. Picks a plan and sets goals with a coach.
  • Comes three times a week. Trains in classes and logs progress.
  • Hits a milestone. Sets a new best and gets a shout-out.
  • Renews and refers. Renews and brings a friend.

What comes out.

  • Fitter members. Stronger, healthier people.
  • Monthly dues. Recurring memberships.
  • Community. Members who train together.
  • Referrals. Friends who join too.
  • Attendance data. Who comes, when and how often.

Make it yours.In your own words.

Use this template, then tell the chat about your business. The names, steps, color and logo change to match.